Is the iPad Worth the Investment to Realtors?

This business is about connections and relationships. Before you can ratify a contract and go to closing, you have to connect. You have to engage. You have to collaborate. You have to deliver an experience, not just a transaction. Finding the right technology to help you accomplish this objective is critical.

Enter the iPad.

REALTOR.com and Top Producer are delivering on three immediate needs via the iPad. Here is a way to get started if you have yet to engage with customers and prospects using your iPad:

1. Get the free search app and cultivate your buyers. Customers are searching for homes on the iPad. For you, as a real estate professional, the app allows for seamless collaboration by delivering all of the requests for information and appointment requests from your clients directly to you. Consider being the one who shows them the application for the first time. That way you can teach them how to use the “send to agent” function to route all requests to you.

2. Digitize your listing presentation. Paper is so 2005. Realtor.com’s iPad-ready listing presentation lets you prepare a customized and interactive listing presentation in just minutes. Imagine the contrast between an agent who has a flutter of papers protruding from a three-ring binder as you simply flip open your iPad and perhaps start with some stunning photos of the subject property.

3. Start a conversation at an Open House. Forget the archaic open house guest register. They don’t work. Grab your iPad and showcase your listing. Engage your walk-through traffic with this interactive, 21st century “property flyer.” Talk about the salient features of the home. Ask if they want some detailed information about the current local market conditions relevant to them. Tap the screen and open up your TopProducer Market Snapshot, input your new prospect’s contact information, and deliver them timely, relevant content.

These are just a few ways you can turn your iPad into an important part of your customer engagement and lead generation arsenal. But this just scratches the surface. To learn more about the three strategies outlined above, and to get a free guide to the top 10 iPad apps to plug into your business, visit www.Marketing.realtor.com/tablet.

Article by Frederick Herot of RISMedia, The Leader in Real Estate Information Systems and Real Estate News. Click here for the full article.

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